Swergie is the ultimate meeting of fashion, electronics and music. Swergie combines unexpected performances of well-known musicians, models and personalities with an immersive audiovisual experience. Swergie first launched during Stockholm Fashion Week in August 2012, and will continue on to other fashion weeks across the globe, including NYC, Paris, Tokyo, London, Milan and Shanghai.
Swergie Hits Berlin
Swergie made its second stop in Berlin last night as it continues its trek around the world, bringing with it a combination of unexpected performances of well-known musicians and artists and an immersive audiovisual experience.
More than 1,500 celebrities, journalists, bloggers, fashionistas and partygoers came out during Berlin Fashion Week to see live sets by Icona Pop, Elliphant, Acid Washed, Christian Olofsson of Fibes, Oh Fibes as well as DJ sets by Moneybrother and Pelle from the Hives, and many others.
Among the local celebrities spotted on the red carpet were German actresses Cosma Shiva Hagen, Chiara Schoras and Mirja du Mont.
Performances took place across Radialsystem V's two main rooms, including a show by Swedish dance crew, Bounce, as well as a fashion show and catwalk.
Johnny and Fanita, DJ Fjodor and Sanna La Fleur kept the tunes coming in the Bedouin tent, and those in the Spotify VIP lounge were treated to sounds by Michael Beck of one of Germany's most iconic hip hop groups, Die Fantastischen Vier.
Swergie made its debut at Cirkus in Stockholm on August 28, 2012, during Stockholm Fashion Week. The concert tour will continue to make its way around the world, with the next party to be announced soon. Find out more about Swergie and see the latest pictures from the event here.